How to choose the color for printing on color box packaging?

The color design of color box packaging relies on graphics, text, and muscles, requiring both aesthetics and high coordination with human psychological feelings through printing technology. The color design of color box packaging printing mainly considers the printing market from the following aspects.

Color tone is the overall trend and emotional appeal of color configuration in an image. It is the main color of a set of colors and has absolute printing technology advantages throughout the entire image. The packaging requires highlighting instant vision on remote shelves to convey product information, and requires a strong overall color tone that matches the printing market. Therefore, the key color for color box packaging design is the color tone design equipment consumables. The color tone design requirements should be consistent with the main functions of the product. For example, gift packaging should use a red color tone, and cold beverage packaging should use cold printing technology. The color tone design requires consistency with the color preferences and taboos of the times, different regions, and different ethnic groups. We should be able to adapt to this change and keep up with the trend of the times, such as * * parishioners liking green and avoiding the use of yellow; Tibetans consider white as their noble color and avoid using light yellow and green; Manchu people prefer yellow, purple, red, and blue, and avoid using white and other materials in the market. The color tone design should fully consider these traditional habits to make the product popular. For export goods, packaging design can only respect the customs and printing markets of other countries or other countries.

On a twelve color ring, two similar colors are called harmonious color printing tools. Color harmony gives people a sense of implicit, rich, elegant, joyful, and comfortable printing alliance. The main method of harmony is that similar tones refer to harmonious printing with the same color but different brightness, such as light green, fresh green, deep green, or light red, deep red. Similar color tones refer to the coordination of different colors with common components, such as orange, vermilion, and yellow, which contain yellow components. Coordinated and consistent printing techniques are easy.