How does wine packaging design attract consumers?
With the improvement of people's living and consumption levels, we can see that the aesthetic demand for wine consumption has changed, from the initial trend of perceived consumption demand to rational consumption demand. Many high-quality, well-known, and highly rated differentiated products have become the first choice for consumers. In fact, our wine packaging design should also be based on these characteristics to design and create wine products. Let's talk in detail.
1. Differentiated design thinking: Using differentiated design techniques can distinguish the creativity and visual images of wine packaging design. Many times, our wine packaging brings us different receipts from different perspectives.
2. Consumer stance: The product only stands in the consumer's position, but the brewing process or wine packaging design process both need to consider consumer needs. Only by addressing the pain points of consumers can a product become a truly good product. Wine, as a product with social attributes, faces different consumption scenarios: friends, family, merchants, corresponding wine packaging design styles, product styles, and the product itself. This is the so-called people-oriented approach, where people refer to consumers.
3. Creative wine packaging design: Creativity is not just about creating packaging images, bottle designs, and experiences. We need comprehensive product creative packaging design to truly face the current competitive market environment, as others are also making progress. More and more wine companies are starting to spend money on design. We are just constantly leading others and creating better competition through comprehensive creativity.
4. Product positioning: Only by positioning the product in the early stages can we better develop the product. Why do we need a product positioning, which is the same as setting goals. Product positioning can help us clarify our product level, target consumer group, and clear competitive products. Only with a clear understanding of product positioning can we better design targeted product sorting and planning, anchor refinement, visual symbol refinement of product packaging design, and wine packaging design in the later stage. In this way, the product can better hit consumers during the sales process.
5. Creative image conversion: Understanding the real needs of target consumers and conducting targeted creative design in packaging design. Different needs require different images to be presented, and accurately matching the needs with image design is a good wine packaging design. Just like wine products for wedding banquets, we need to incorporate some holiday elements into packaging design, rather than other unrelated things; In the wine products sold in the mid to low end market, our packaging design visual senses need to give people a cost-effective feeling; High end wine products require characteristics such as delicacy, high-end luxury, and culture.
Wine is a liquid commodity. Nowadays, the first thing people see is the outer packaging of wine - the wine box. Wine box packaging plays a very important role in the sales of wine, especially in attracting consumers, increasing product added value, meeting consumer spiritual needs, consolidating brand and corporate image, and is increasingly known to people.
At present, paper containers (cardboard boxes, paper tubes) still dominate the selection of packaging materials for wine boxes. The proportion of leather, wood, plastic, and metal materials has increased compared to the past, while natural materials such as bamboo, willow, and grass are still less commonly used.
There are also other forms of packaging for wine boxes, such as wooden materials and metal packaging, but paper materials and wine boxes are still the mainstream and development direction, and will be further expanded. Due to its light weight, excellent processing and printing performance, convenient handling, and no environmental pollution, cardboard boxes can fully meet the requirements of designers, especially with the wide variety of paper and cardboard designs and colors. In China, it should be emphasized that the outer shell of wine boxes is not only made of paper materials, but also advocates a paper structure. E-type corrugated cardboard, micro corrugated cardboard, and pulp molding paper should be vigorously promoted in packaging.
