Design Techniques for Cosmetic Packaging Boxes
Cosmetic packaging boxes, as consumers, are containers, and they are more concerned about the effectiveness of the product and whether their own needs are consistent. But for our sellers, it can't be so simple. The product line of the cosmetics industry also includes toner, facial mask, facial cleanser, makeup, lipstick, and essential oil. There are too many categories. In terms of sales mode, bundled sales boxes are different from single sales products. There are a lot of cosmetic packaging boxes. When you first enter the industry, you begin to feel headache. Don't worry. Let's have more than 10 years of experience in the production of cosmetic packaging boxes and answer for you one by one.
Generally speaking, the higher the product value, the more complex it becomes on cosmetic packaging boxes.
As is well known, the cosmetics industry includes different product sequences, such as hair salons, facial care, and cosmetics. Different orders and products have different price settings. According to the order of value: facial care>makeup>hairdressing, so we will see the cosmetics products related to skin improvement, such as face cream. Their cosmetics boxes generally use hard, high-end, and real price boxes. For cosmetics and hairdressing products, because of the large daily consumption and low unit price, it is natural to use card side boxes as cosmetics boxes.
Another choice for cosmetic packaging box type is whether it can be bundled for sale.
As is well known, the most important aspect of doing business is the joint venture rate. Therefore, throughout history, businesses have tried their best to expand the joint venture rate by bundling similar or complementary products together for sale. How can these products be bundled together for sale? Creating high-end cosmetic packaging boxes specifically to connect them together is a great method. In real life, we often see such bundled sales, especially for facial care and makeup. They use a book box as their main box type, and then turn a series of related products into care sets to sell to consumers. For example, we often use facial moisturizing suits, whitening suits, makeup eye shadow suits, etc., Large enterprises bundle sales in this way. On the contrary, some lipsticks and shampoos, as lipsticks that attract customer attention, are usually operated using the most practical single-sided paper box.
Another choice for the type of cosmetic packaging box is for special cosmetics such as cosmetics, which are different from regular cosmetics.
Because people are now concerned about the concept of health, new high-tech cosmetics have emerged in the cosmetics industry. However, how do these new cosmetics reflect their differences from traditional cosmetics? Generally, in the selection of box types, their cosmetics boxes will choose high-end boxes such as book boxes and Tiandi boxes to distinguish traditional cosmetics and better implant them in the minds of consumers. The most typical example is that international brand cosmetic packaging boxes use cardboard boxes, while less well-known special boxes will use high-end cosmetic packaging boxes.
The selection of cosmetic packaging boxes varies greatly, but the basic principles still revolve around these points. After finishing our article, not to mention the simplicity of cosmetic packaging boxes and box types, everything needs to be done with effort.
