How to make packaging boxes more marketable?
Creating a super symbol is the process of packaging product boxes and making gift boxes to create a brand. It is very likely that many people's understanding is very vague and lacks an appropriate definition. The truly well-known brand logo is its imprinting and representativeness. For example, "LV brand bag" is a label. At first, the external brand image of TA is abstracted, followed by the representative personality traits of "nouveau riche or royalty". In 2007, some people said, "Who, who, who, who has an iPhone phone..." If you hear an iPhone, what interface comes to mind? Marketing and promotion design, product packaging, or gift box production are all the entire process of labeling and coding products for consumers.
The truly well-known brand logos are all derived from the original form of social culture. Iphine's iPhone is missing one side, giving away brain platinum as a gift, using melon seeds as a used car, QQ, Jinmailang, Alibaba... These super symbols are all cultural prototypes, and they all have marketing and promotion power compared to the randomly created well-known brand logos, which also reduce marketing and promotion costs. A well-known brand logo, which includes product naming, logo image, marketing and promotional ideas, and language expression and appeal.
The product packaging design and brand marking of gift box manufacturing factories only have three functions: referential identification, information compression, and action command.
All packaging box manufacturing is based on understanding consumer motivations and the interaction between intelligent manufacturing and packaging box manufacturing.
Simply put, the production of gift boxes and all product packaging boxes is all about marketing and promotion work, dealing with the fundamental difficulties of product sales: blocking negative information, improving face recognition, and generating user feedback. It is a three-point marketing and promotion solution composed of consumers' pain points, itching points, and excitement points.
At the beginning of the Qiankun era, it was chaotic and undefined. Having a definition is the key to having all things in heaven and earth. Everything in the world must be named and integrated. Marketing planning, product packaging design, and gift box production are all about finding the motivations and reasons behind language expression and definition.
Buying "nutrients" is the definition, and physical and mental health is the driving force for consumption. It is healthier than brain platinum that is the reason for purchasing! Drinking alcohol is the definition, emotions and friendship are the driving forces, and drinking Maotai is the reason for consumption, which is to drink face!
Every product and service project has a diverse consumer market at the same time. If gift box manufacturing factories cannot control which aspect of the consumer market for a certain product and service project is located, which social development interaction force, which consumer personality traits are prominent, you will not be able to quickly find the first demand of consumers. If you cannot find the first demand, your marketing strategy for gift box production and product box packaging will lose direction, and the inventory of products will accumulate or success will be delayed, which is a certain thing!
The gift box manufacturing factory cannot deny its excellent products. The production and design of all product packaging boxes is a major marketing plan, and the production of all product packaging boxes is an engineering construction for marketing and promotion. The gift box manufacturing factory should have a firm belief in product packaging design: there is no advertising, no one has heard of me, but as long as the packaging box is placed on the storage shelf, it must be able to speak and communicate quickly with consumers, and sell itself. Just like packaging images in online shopping malls, placing them on web pages should have the motivation and impulse for consumers to click on high-definition large images. Of course, this is just the first step. What truly generates buying and selling and market sales rates is: purchasing reasons, purchasing reasons, purchasing reasons... Learn a popular internet slang sentence and say the key thing three times!
How to choose a high-quality gift box making factory for gift box making? It is immediately related to sales and marketing. Therefore, how product and gift merchants choose a high-quality gift box manufacturing factory depends on whether the product packaging factory has external strategies and marketing concepts. In the era driven by information technology, the processing technology of industrial production equipment and the quality management of packaging boxes are just psychological challenges.
