Attention to packaging box design and development

Packaging design, printing, and packaging have always been an important component of brand success,

and three aspects need to be noted:

1. Brand strategy. Ensure that your brand logo is eye-catching and easy to read, as well as key information about the product. You need to understand how consumers "read" your packaging, what it conveys, and in what order.

2. Subsequent development. Sustainability and environmental issues are becoming increasingly important, with consumers having higher levels of education, more knowledge, and a stronger sense of strangeness and empathy.

3. Highlighting characteristics. Design evaluation of images and graphics to determine which visual effects drive purchase, breakthrough, and communication positioning. Packaging form, packaging journey, and shopper journey, how consumers interact with each other on shelves and at home, and how packaging affects consumption. Research on home use using prototypes or actual packaging designs will elucidate the overall experiential feeling.